When I was a child, my mom used to repeat over and over and over again that ‘nothing is free in this world’.  Boy was she right!  I started out ‘trying’ to understand how to review and explain steps we can use to ‘protect’ our data from the ‘free’ apps we are all using. In an article which appeared in the New York times about Uber and Unroll me, it appears that data was being collected unbeknownst to its users.

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