I must admit; I’m an iPhone ‘fan’ hands down.  The reason I’ve stayed with them for so long is that Steve Jobs figured it out for me:  I did not want a complicated phone – however,  I wanted it to be a sophisticated device.  I wanted help when I needed it, and I wanted it to fit into my purse without it being a major undertaking.  ‘Easy does it’ has been my reason for staying with iPhone throughout my mobile phone experience.  And, I’m still satisfied. The iPhone just keeps giving me what I want – and what I need.

In a recent article, New York Times, Brian Chen reminds us it’s been 10 Years! Yes!  He also tells us what has kept the iPhone customer returning for more of  what Apple has to offer. However, in its 10th year, there is a bit of competition to contend with.  So how will Apple pull off staying on top of the market? Bigger screen, facial recognition to unlock the device, and magnetic induction. Here is a summary of what Chen says keeps customers coming back to Apple.
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