How is BIG DATA described in your experience with ‘searching’ for answers on how to protect ourselves from the ‘Big Brother‘ invasion into our lives?  Below are two definitions of big data, which I found on the Internet. As you may notice, the spelling is not the same.

• Datafication is a modern technological trend turning many aspects of our life into computerised data [1] Source: Datafication – Wikipedia …Ok – Wikipedia doesn’t quite explain it for you.  Here’s a VERY good explanation:
• Datification is about taking a process or activity that was previously invisible and turning it into data. That data can then be tracked, monitored, and optimized, leading to new opportunities — and new challenges. It’s similar in some ways to the notion of “dark data” –  data that has been ignored up until now because of technology limitations. Only in this case, it’s more like “dark activities” that are now being pushed into the light. Source: Business Analytics & Digital Business | The Datification of our Daily Lives
• These are some examples of how BIG DATA is gathered:  Facebook, Fitbit, Twitter, SmartPhone, purchasing on-line.  Are you getting the picture?

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