Just when you thought you understood how to handle the privacy protection issues, they pull us right back in. That’s why many of us are worried about how Google’s new privacy policy will affect our privacy online, and what we can do to have a say about how information is currently collected about us, and how it is manipulated.  Last week we delved into the use of  various tools provided by Google to allow us to put a stop to some of the information being collected about us in order for Google and other ‘first party(cookie) sites”  like Amazon to sell Ads.  For example,  consumers may not know that when they  go directly to first party sites (e.g. Google, Amazon) data can still be collected on them before they are given the option to “Opt-Out”.  It appears that the “Opt-Out” option works best with third party sites. Read more about how to Opt-Out and what controls you really have  at:  Network Advertising Initiative.

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I have listed some of  the topics reviewed by  Associated Press via Google’s new privacy policy: 6 key issues you need to know | NJ.com.

1. Can Gmail, Google Plus, YouTube, users prevent personal data from being collected?
2. Which Google services are covered by the privacy policy?
3. What role does the U.S. Federal Trade Commission have in overseeing Google’s treatment of personal information?

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And, do not forget to check out what Mozilla’s Firefox has available to avoid tracking  in their new release.

Firefox for Android includes the Do Not Track privacy feature in this release, making Firefox the first browser to support Do Not Track on multiple platforms. Mozilla created Do Not Track to give users more control over the way their browsing behavior is tracked and used on the Web. The feature, which lets users tell websites that they wish to opt-out of online behavioral tracking, is now easier to find in Firefox Preferences. via Mozilla Delivers New Version of Firefox – First Web Browser to Support Do Not Track on Multiple Platforms | The Mozilla Blog.

I hope this is helpful 🙂